It is the campaign that repositioned our state in tourism, economic development and…in our own hearts and minds…Pure Michigan!
Detroit Public TV presents Pure Michigan Live! – A statewide celebration of the 10thAnniversary of the Travel Michigan campaign TONIGHT (Thursday, September 29), from 8 to 9:30pm ET.
Join host Fred Nahhat and co-host Dave Lorenz of Michigan Travel for an inside look at the creation of the successful state tourism campaign that has played locally and worldwide since 2006. The event will feature favorite segments and highlights from the Pure Michigan “playlist,” interviews with special guests and key contributors to the project. Viewers will learn how Michigander Tim Allen became the voice of the memorable spots on TV, radio and online.
And it wouldn’t be a Pure Michigan adventure without an a special a segment from the Under the Radar Michigan guys! We’ll also feature an exciting update on Inside Grand Hotel, a behind-the-scenes tour of one of America’s most famous nostalgic destinations.
More information, along with thank-you gifts, available at http://dptv.org/puremichigan.